What, How & for Whom (WHW) is a curatorial collective formed in 1999. WHW organizes a range of production, exhibition, and publishing projects, and since 2003, they have been directing city-owned Gallery Nova in Zagreb. What? How? and For Whom? are the three basic questions of every economic organization, and are fundamental to the planning, conception, and realization of exhibitions, and the production and distribution of artworks, and the artist’s position in the labor market. These questions formed the title of WHW’s first project, in 2000 in Zagreb, dedicated to the 152nd anniversary of the Communist Manifesto, and became the motto of WHW’s work and the name of their collective.